Software: Adobe Photoshop, Adobe Illustrator

Size: 12” x 14”

The goal was to create a series of three packaging designs with clear branding. Since coffee packaging tends to be simple and informative, at times with minimalist abstract illustration, this design sought to create an experience that feels much more human. Although each of the designs use individually unique color palettes and feature hand-drawn illustrations specific to its season, certain elements are repeated across all three designs to build a cohesive brand