Software: Adobe Illustrator

Size: 3.5” x 2” (Business Card)

11” x 17” (Portfolio)

The goal was to create a visual identity and branding that accurately reflects who I am as a designer. Using the initials of my first and middle names allowed me to implement more movement and creativity. I chose to use a gradient for the sweeping line to create a more dynamic feel within the logo. The color palette was selected for its dramatic feeling and sense of modern elegance. The solid straight lines represent the simplicity and rigid organization of modern design, while the sweeping gradient line displays growth, forward progression, and something beyond a rigid structure.